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The media industry is changing rapidly from print to online interactive media. With the explosion of the Web, connected mobile devices such as smartphones and tablets the move to HTML and other interactive media types is becoming common place. Additionally, the explosion of social media makes for very unpredictable spikes in traffic and people are turning to the cloud to handle this challenge. Two Zend customers will talk about their transition from Java & .Net system to PHP and why PHP was the best choice for them.